About

I'm Daniel — a 41-year-old Sabahan entrepreneur running three businesses from Kota Kinabalu while picking up my kids from school every afternoon.

How it started

While doing my Master's degree at QUT in Brisbane, I published a blog post called "43 Foods You Must Eat at Kota Kinabalu." It went viral. People started asking me for travel recommendations. Instead of answering them myself, I referred them to a local travel agent — who paid me commission at month's end.

That's when it clicked: this is something I can build.

I went on to build tourism websites — car rentals, hotel bookings, tours — before Grab and Agoda dominated the space. That was my first taste of building something online that made money while I slept.

What I run today

Bingo Digital Marketing — web design, SEO, and Google Ads for businesses across Malaysia. 200+ clients, referral-based, built over 12+ years.

GoReview — a micro-SaaS that helps local businesses collect authentic Google reviews automatically, without the awkward follow-ups.

Happy Florist — an e-commerce flower brand my wife and I started during lockdown. Turned into a real business.

I'm also building SabahGuide and Bagasi — content sites about Sabah and Malaysia travel. Long-term plays.

How I work

I build all my static sites personally using Astro + Cloudflare, with Claude as my AI co-pilot. I automate everything I can. I try to keep teams small and systems tight.

My decision filter: only get personally involved for RM200+ expenses, scope changes, go-live approvals, and anything that requires judgment. Everything else: delegate or automate.

Why I write

Most people want results fast. I used to be the same. Then I realized: the businesses I'm most proud of weren't built in a sprint. They were built slowly, consistently, one decision at a time.

I write to document the build — honestly, specifically, without the highlight reel. If you're building something in Malaysia, using AI tools, or just trying to run multiple projects without losing your mind, this is for you.

Consistency matters. Progress over perfection. You are where your attention is.